1. About the Client
Unlocking The Spectrum is a mission-driven ABA therapy provider serving children with autism across multiple locations in Indiana and Texas. Their goal: make high-quality, play-based, culturally responsive therapy accessible for all families.
2. Project Goals & Strategy
While the logo had been developed by another designer, Unlocking The Spectrum reached out to us for support building a cohesive web presence and amplifying visibility through SEO and Google Ads.
Our objectives included:
- Deliver a user-friendly, location-based multipage site
- Improve organic search rankings through targeted SEO
- Launch high-performing Google Paid Ad campaigns
- Increase consultation requests through structured navigation and lead forms
3. Discovery & Initial Focus
We started by auditing their existing site and competitor ABA centers to understand keywords, messaging, and user flow. We aligned on messaging that emphasized compassion, evidence-based ABA therapy, and family partnership. We identified high‑value SEO terms like “ABA therapy Indianapolis,” “autism therapy Indiana,” and location-specific phrases for Bloomington, Terre Haute, Seymour, Kaufman County, and Longview.
4. Website Design & UX Highlights
The redesigned website features:
- A polished homepage with clear calls to action (“Request a Consultation,” “Locations”) and visuals showing child‑centered therapy in action
- Easy navigation by service and clinic location
- Service detail pages covering ABA/VB therapy, life‑skills programming, classroom readiness, and parent training
- A blog hub to build authority and support SEO with helpful articles on ABA and autism-related topics
- Prominent contact and consultation request forms on every page, optimized for mobile browsing
5. SEO & Google Ads Work (5+ Years)
For over five years, we’ve managed Unlocking The Spectrum’s search and paid campaigns:
- Technical & On-Page SEO: Optimized meta titles, headings, and content around specific clinic locations and therapy services
- Content Strategy: Developed regular blog posts addressing FAQs, autism therapy basics, and tips for caregivers—fueling steady organic traffic growth
- Google Ads Management: Created geo‑targeted campaigns per location, emphasizing key services like free consultations, parent support, and ABA therapy intake
- Performance Tracking & Optimization: Monthly reporting and A/B testing to improve lead volume and reduce cost-per-acquisition
6. Launch & Feedback
After rounds of refinement, we launched the site across all locations. Our launch strategy included setting up Google My Business listings for each city, launching targeted PPC ads, and publishing new blog content to support keyword visibility.
Client feedback has been positive: families report the site feels professional, informative, and easy to navigate. Internal teams appreciate the intuitive admin system and consistent lead flow.
7. Results & Ongoing Support
Immediate impact:
- Increase in organic search visibility across three core metro areas
- Consistent increase in monthly consultation requests
- Improved quality and volume of leads from PPC campaigns
Ongoing engagement:
We continue support with blog writing, landing page optimizations, updated ad copy for seasonal campaigns, and monthly performance reviews to sharpen SEO and ad ROI.
✨ Why Unlocking The Spectrum Chose Blake M Designs
- We brought deep SEO and Google Ads experience—5+ years of proven results.
- Our approach balanced strong branding (beyond logo) with strategic messaging and digital growth.
- We delivered a clean, trustworthy site catered to families navigating ABA services.
Unlocking The Spectrum’s Digital Refresh: Results & Takeaways
Unlocking The Spectrum’s digital refresh is a testament to what a strong website and well‑executed SEO/ads strategy can achieve—even without redoing the logo. The platform now truly reflects the organization’s mission while driving consistent leads and engagement.